Business Brand Strategy Guide

Get clear on your brand vision & stand out from the crowd

If you are a creative entrepreneur that can’t seem to find the right brand direction & voice, this DIY brand strategy guide will help you work through it.

Building the brand you love means creating the right perception that attracts & converts your dream customers over and over. 

Let’s set the foundations for your messaging, identity and user experience.

This DIY Guide includes:

  • VIDEOS – 10 Information packed easy to follow videos with clear explanations
  • WORKBOOK – A 25 page activity workbook designed to help you document and brainstorm
  • BONUS ITEMS – FREE online brand review or brand strategy review – feedback is given via recorded video (worth over $100) – Just email when you are ready within 1 year

Here’s a video from the guide:

Course presenter:  Marlon McPherson – Online business strategist

Who Is This For?

This e-guide is for you if you are a creative entrepreneur or small business owner who wants to work on your own brand vision and gain clarity around your positioning, attract the right leads, and stand out from the crowd. 

You get a tried and tested framework packaged as educational videos and worksheets, allowing you to work through activities around your goals, messaging, users and your products and services. This gives you a solid foundation to carry out your future marketing & business development activities.

What’s inside:

Brand Discovery – Creating the foundations for your positioning

  • Setting clear brand goals
  • Defining your brand attributes
  • Declare your key message through your positioning statement

The User Story – Defining who you are for

  • Create ideal users profiles
  • Identify opportunities to deliver more value
  • Explore the user journey from contact to conversion

Action Steps – A look at actions you can take to set your brand in motion

  • Checklist of primary to do’s that will help you activate your brand and spread the word


  • 25+ page PDF with step by step instructions & multiple worksheets designed to keep you on track
  • 1 year’s access to any future updates
  • 100% money-back guarantee – If you honestly feel like this was did not help you at all simply email me within 60 days and I will give you a full refund – no questions asked! 




Don’t need the videos and bonuses?

Then get just the workbook




Why do I need this guide?

Every business has to know what customers they are targeting and what their needs are, as well as how they want people to perceive them as a business.

You want to be clear about this as it helps you focus your overall customer experience, marketing, communications, and service standards. Documenting your brand strategy helps you remain consistent and much more effective in other areas of your business.

How can I use the worksheets?

The workbook is provided as a standard PDF document. You can print it off and write on the pages in the spaces provided, or you can use a pdf editing software on your computer or online to edit it digitally.

Although you can do this on your own, you may find it better to work through it with someone else that can be objective about the decisions.

Which version should I get?

If you need some access to me then get the full version as you can request a video review of your online brand or your brand strategy once completed. Simply send me an email with the details and I will record a review and send it back to you.

You also are getting video presentations on how to do your brand strategy.

If you purchase just the PDF then you only get access to that. Note that the PDF includes full written instructions.

Can I pay in another currency?

Payments are setup in USD but you can pay from any country and the payment system will automatically convert it to the correct amount based on the exchange rate. All payments are handled securely through Stripe or PayPal.

Can you help me directly with my brand strategy?

You can book 1-1 services with me over on where I can walk you through the process but it will be at a much hire price-point.

This DIY guide however is put together for those who may want something at a lower price-point and work on their own. All the instructions are clear, both in the videos and written format. If you have questions you can alway reach out.