Get Clear on your Brand Vision, Stand Out From The Crowd & Attract The Right Leads
If you are a creative entrepreneur that can’t seem to find the right brand direction & voice, this DIY brand strategy guide will help you work through it.
Building the brand you love means creating the right perception that attracts & converts your dream customers over and over.
Let’s set the foundations for your messaging, identity and customer experience.
This DIY Guide includes:
- VIDEOS – 10 Information packed easy to follow videos with clear explanations
- WORKBOOK – A 25 page activity workbook designed to help you document and brainstorm
- BONUS ITEMS – FREE online brand review or brand strategy review – feedback is given via recorded video (worth over $100) – Just email when you are ready within 1 year
Here’s a video from the guide:
Get The Full Guide
(Best Value)
This option is the full package with the workbook + videos & bonus items
$149
$99
Get The Workbook
(Workbook Only)
Don’t need the videos and workbook?
Then get the PDF workbook
$65
What’s covered:
Brand Discovery – Creating the foundations for your positioning
- Setting clear brand goals
- Defining your brand attributes
- Declare your key message through your positioning statement
The User Story – Defining who you are for
- Create ideal users profiles
- Identify opportunities to deliver more value
- Explore the user journey from contact to conversion
Action Steps – A look at actions you can take to set your brand in motion
- Checklist of primary to do’s that will help you activate your brand and spread the word
Included
- 25+ page PDF with step by step instructions & multiple worksheets designed to keep you on track
- 1 year’s access to any future updates
- 100% money-back guarantee – If you honestly feel like this was did not help you at all simply email me within 60 days and I will give you a full refund – no questions asked!
Who Is This For?
This e-guide is for you if you are a creative entrepreneur or small business owner who wants to work on your own brand vision and gain clarity around your positioning, attract the right leads, and stand out from the crowd.
You get a tried and tested framework packaged as educational videos and worksheets, allowing you to work through activities around your goals, messaging, users and your products and services. This gives you a solid foundation to carry out your future marketing & business development activities.
Why do I need this guide?
If you need some access to me then get the full version as you can request a video review of your online brand or your brand strategy once completed. Simply send me an email with the details and I will record a review and send it back to you.
You also are getting video presentations on how to do your brand strategy.
If you purchase just the PDF then you only get access to that. Note that the PDF includes full written instructions.
How can I use the worksheets?
The worksheets helps you to document your ideas and work throughout the process.
What option should I get?
If you need some access to me then get the full version as you can request a video review of your online brand or your brand strategy once completed. Simply send me an email with the details and I will record a review and send it back to you.
You also are getting video presentations on how to do your brand strategy.
If you purchase just the PDF then you only get access to that. Note that the PDF includes full written instructions.
Can you help me directly with my brand strategy?
You can book 1-1 services with me over on marlonmcpherson.com where I can walk you through the process but it will be at a much higher price-point.
This DIY guide however is put together for those who may want something at a lower price-point and work to on their own. All the instructions are clear, both in the videos and written format. If you have questions you can always reach out.