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Welcome to the brand strategy guide

This is a guide that helps you create the perfect brand for you and your target user. It helps you figure out your positioning, messaging and target users so that you can be confident about who you are, what you do and who you serve.

All this means that you’ll be able to craft the right offer & marketing so that we stand out from the crowd.

WORKBOOK – Note that this guide references worksheets that have now been replaced by Audience Master Plan, which is a much more comprehensive Workbook.

At the end of each lesson, confirm your completion by clicking the button and you’ll be taken to the next lesson.

Your progress is tracked by lessons so you can always pick up where you left off.

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